![]() ĪI is present in many areas and applications related to research and innovation such as financial systems, government decisions, medical sector, etc. By 2025, the AI market will be worth $90 billion, compared to $7 billion in 2018. It has grown enormously since 2010 thanks to the various data and computing power that did not exist before, and its development is still far from complete. AI has attracted both practitioners and researchers’ attention in technical and human sciences over the last two decades. They are thus engaged in projects to design new approaches both in data processing and in organizational and managerial configurations in order to fully integrate this new resource into their Information Systems. Indeed, the evolution of Information Technologies (IT) and the use of the Internet of Things (IoT) generates an enormous amount of data that companies are striving to exploit and make intelligible through Artificial Intelligence (AI). In this respect, firms in all industries are becoming more interested in the data they produce or can collect externally to improve their performance and align with market changes. Business environments are increasingly turbulent with incessant technological advances and unpredictable customer behavior.
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